Television commercials, cinema ads or even something like a Youtube pre-roll ad.
Where Is Commercial Video Used?
A commercial video production can include anything from television commercials, cinema ads or even something like a Youtube pre-roll ad.
These are usually short, maybe 30 seconds or less clips. Commercial Videos are heavily brand focused and work largely to promote a brand, product or service.
The main goal being to grab attention and build excitement. A video like this is usually not overly detailed and is generally more high concept communication. The goal being to generatea feeling to the audience.
Why Commercial Video?
Commercial videos usually represent the top of a marketing strategy. Generating interest and motivating action is the key goal of a commercial video. You can consider this kind of video a success if more people are now aware of your particular brand or product. Hence this is usually done through exposure to a large medium. These avenues can be places such as Vimeo or Youtube, Television advertising or cinema. Mediums which by definition, reach a large audience of many different demographics rather then any specific one.