Post Production is the editing process that, as the name suggests occurs after the principal photography is complete. It includes processing large amounts of footage into clean video that is creative and dynamic abut is also visually appealing to your audience.
To achieve a high quality product, your footage will, regardless of content, will require some degree of post production. Footage that is straight from the camera needs cleaning and assembly.
Process of Post Production
- Picture assembly
- Picture editing
- Audio production (cleanup and the addition of sound effects)
- Visual effects – such as motion graphics
- Colour correction and grading
Depending on the production being undertaken you may need more or less post production time. Small videos such as testimonials may only need a day or so of post production while a large commercial production could require a week or more.