Television commercials, cinema ads or even something like a Youtube pre-roll ad.
A commercial video production can include anything from television commercials, cinema ads or even something like a Youtube pre-roll ad.
These are usually short, maybe 30 seconds or less clips. Commercial Videos are heavily brand focused and work largely to promote a brand, product or service.
The main goal being to grab attention and build excitement. A video like this is usually not overly detailed and is generally more high concept communication. The goal being to generate a feeling to the audience.
Commercial videos usually represent the top of a marketing strategy. Generating interest and motivating action is the key goal of a commercial video. You can consider this kind of video a success if more people are now aware of your particular brand or product. Hence this is usually done through exposure to a large medium. These avenues can be places such as Vimeo or Youtube, Television advertising or cinema. Mediums which by definition, reach a large audience of many different demographics rather then any specific one.